Design + Art Direction

Company: Godfrey Dadich Partners
Client: C3.ai
Role: Studio Art Director

After Godfrey Dadich created a successful brand awareness campaign for C3.ai, their relationship continued with ongoing projects and campaigns.
When I joined, I was asked to help strengthen the consistency and quality across all work. I identified the areas for improvement and created guidelines and templates for accurate design execution. As an art director and designer, I concepted new projects and created deliverable layouts. 

Core design team:
Creative direction: Ragel Gogel
Art direction: Joy Skull
Studio art direction: Michelle Anderson
Production design: Sam Hayati