Design + Art Direction

Client: CS2 Marketing 
Project: Identity design, branding
Scope: Logo, brand guidelines, icon design, deck design
CS2 Marketing is a boutique marketing consulting firm based in the Bay Area. As lovers of the outdoors, I found opportunities to nod to their passions within the design system, through photography, a neutral color palette, and icon design. The logo consists of two ‘C’ letterforms, which also created an ‘S’ letterforms — thus: C2S.