Client: CS2 Marketing
Project: Identity design, branding
Scope: Logo, brand guidelines, icon design, deck design
Project: Identity design, branding
Scope: Logo, brand guidelines, icon design, deck design
CS2 Marketing is a boutique marketing consulting firm based in the Bay Area. As lovers of the outdoors, I found opportunities to nod to their passions within the design system, through photography, a neutral color palette, and icon design. The logo consists of two ‘C’ letterforms, which also created an ‘S’ letterforms — thus: C2S.
![](https://freight.cargo.site/t/original/i/9b932cefc2827e1c4578bdf55faa21bbf165dba3107334331d1878735b2fd9d9/CS2_Logo_Lockup_portfolio.png)
![](https://freight.cargo.site/t/original/i/39f975cdf33b1f7ae4dddb1c563d52ca68319757ad295d8f6a94d5478249f547/Overhead-Business-Card-cs2.png)
![](https://freight.cargo.site/t/original/i/7ce7b6be63692773d728c7f555b7455645c24fdd78c1e93cc54109f19102034b/cs2_guidelines.png)
![](https://freight.cargo.site/t/original/i/0a9303e41912c63f857022c2e970734807b41ac8dd3bdf6213af25f262a984df/Notebook-CS2.png)
![](https://freight.cargo.site/t/original/i/c874a118cf4411c8c4faf889391ad8eedb3c4eb4c23e1fc94ff5f220e0729128/Metal-Cup-CS2.png)