Project: Mittnacht restaurant branding
Scope: Logo design, menu design, business cards
Scope: Logo design, menu design, business cards
During a four-week intensive course at The Letterform Archive in San Francisco, we were tasked with conceptualizing and branding a restaurant. Mittnacht, meaning midnight in German (my mother’s maiden name), is the epicenter of the brand. The design system includes a dark, mysterious palette, with graphic nods to its German influence.
![](https://freight.cargo.site/t/original/i/23d302befa03712dbd5d4504b55b886df2638aca15e657fa50164edd3408de3e/Mittnacht_branding_logo.png)
![](https://freight.cargo.site/t/original/i/c9957055e64cafb1a24d24e416c542a5c24b3d16d9ecfdb70d40f0b192575cda/mittnacht-menu.png)
![](https://freight.cargo.site/t/original/i/4a2c29a132b71dea08262b9e6fd7a1520efcaa5aca50db0c10afd7832b7eaa08/Mittnacht_branding_color.png)
![](https://freight.cargo.site/t/original/i/44c5a42c6651b7457eea1a06a6de7bdfa90b16b9077794f2890772f626e8cc45/Mittnacht_branding_type.png)
![](https://freight.cargo.site/t/original/i/b9d4de5d23144b9fe30db5045b67da6a3fd8e7a291ccf61b8adc6df2c6f80690/mittnacht_bcards.png)