Design + Art Direction

Client: Museum of Arts and Design
Agency: Godfrey Dadich Partners
Project: Campaign design
Role: Studio Art Director
MAD in New York City is a museum dedicated to craft, art, and design. Godfrey Dadich Partners was asked to create a captivating brand awareness campaign, including OOH placements, digital banners, print advertisements, and more. This campain showcases MAD’s eclectic and unique collection, by focusing on the bold colors and interesting textures of their artwork.
Core design team:
Creative direction: Ragel Gogel
Art direction: Chase McBride
Studio art direction: Michelle Anderson
Production design: Sam Hayati