Company: Whole Foods Market
Role: Regional Graphic Designer
Project: Summer campaign, 2016
Role: Regional Graphic Designer
Project: Summer campaign, 2016
In a Northern California summer, you might have a bonfire at the beach, camp in the redwoods, and have a gathering in your quaint garden in San Francisco — all within a week. That’s the basis of the summer campaign: Whole Foods Market is the go-to place to grill anywhere, for any activity, in Northern California. Our team established the design system for the campaign, custom illustrations, and signage (OOH, in-store, promotional) for 40+ stores.
![](https://freight.cargo.site/t/original/i/b49b0f01c487aad5ab04d6789907a6f02e06f86b8a82b0afbecc60172f38a7f3/WFM_Summer_banner_v2.png)
![](https://freight.cargo.site/t/original/i/778b2b8aadcbe1405b8567879db0d51393e2dc4c71e58f408ccc0fe3593bfb2f/WFM_Summer_poster_v2.png)
![](https://freight.cargo.site/t/original/i/56217643e433dbbb216c9edba3355f06283fd8334c3cc1ae77f5572cd4be7e9f/Cargo_2016_Summer_GEN_Grilling_tab_17x11-01.png)
![](https://freight.cargo.site/t/original/i/14862e2f1325300b63ed0a924c9a86fc82da1d50424af40393ea9b8c0eb8cb55/2016_SummerGrilling_Toolkit-1.png)
![](https://freight.cargo.site/t/original/i/7bf56ecb6cf4a8fd4a1b77fd48dc1d389d2a1bc912bb58f651ec42d62ea159eb/Screen-Shot-2020-10-15-at-2.31.48-PM.png)
![](https://freight.cargo.site/t/original/i/76613866d167b1b505732c6ddec815b40b857ea6a195e8683e5b8d078f002198/billboard_1000.png)