Design + Art Direction

Company: Whole Foods Market
Role: Regional Graphic Designer
Project: Summer campaign, 2016
In a Northern California summer, you might have a bonfire at the beach, camp in the redwoods, and have a gathering in your quaint garden in San Francisco — all within a week. That’s the basis of the summer campaign: Whole Foods Market is the go-to place to grill anywhere, for any activity, in Northern California. Our team established the design system for the campaign, custom illustrations, and signage (OOH, in-store, promotional) for 40+ stores.