Michelle Anderson
Brand Design + Art Direction
Studio Art Direction
Brightcove, a leading online video platform, sought to revitalize its brand identity and launch a campaign that would capture attention in a competitive digital landscape. The goal was to modernize the brand’s visual system while maintaining recognizability and ensuring cohesion across all touchpoints—from print to motion to digital.
Approach:
Working with the creative team at Godfrey Dadich Partners, I helped refine and implement the new brand system. My contributions included developing brand guidelines, optimizing logo lockups, and ensuring consistency throughout the full suite of visual assets. I also collaborated across disciplines to align the creative direction with Brightcove’s evolving brand strategy.
Solution & Outcome:
I provided art direction and oversaw the production of print, motion, and digital deliverables, ensuring every element adhered to the refreshed identity. The result was a bold, cohesive brand presence and a distinctive awareness campaign that effectively positioned Brightcove as a forward-thinking leader in digital video technology.
Client: Brightcove
Role: Studio Art Director
Creative Art Director: Case McBride