Following Godfrey Dadich Partner’s successful brand awareness campaign for C3.ai, their relationship evolved with new projects and campaigns. I joined the team to help strengthen the consistency and quality across all work. I identified the areas for improvement and created guidelines and templates to ensure seemless design execution, while creating net-new design directions and overseeing the graphic and motion designers’ final work.
Client: C3.ai
Creative direction: Rachel Gogel
Art direction: Joy Skull
Studio art direction: Michelle Anderson
Production graphic design: Sam Hayati