After Godfrey Dadich Partners’ successful brand awareness campaign for C3.ai, the partnership expanded to new projects and campaigns. I joined the team to enhance consistency and elevate the quality across all creative work. By identifying key areas for improvement, I developed guidelines and templates to ensure seamless design execution—all while crafting fresh design directions and overseeing the final work of both graphic and motion designers.
Client: C3.ai
Creative direction: Rachel Gogel
Art direction: Joy Scull
Studio art direction: Michelle Anderson
Production graphic design: Sam Hayati