Michelle Anderson
Brand Design + Art Direction
Brand Awareness Campaign
Following the success of C3.ai’s initial brand identity design, the company’s creative output rapidly expanded across multiple initiatives. Maintaining consistency and creative quality across teams and formats became a key challenge.
Approach:
I worked with the creative team and studio department at Godfrey Dadich Partners to analyze existing workflows and design executions. I identified critical areas for improvement and developed a set of scalable guidelines and templates to unify visual communication and streamline production.
Outcome:
By implementing these systems and introducing new design directions, I elevated the overall visual quality and ensured brand coherence across every deliverable. I also oversaw the final design work of both graphic and motion designers to maintain creative excellence throughout the process.
Client: C3.ai
Creative direction: Rachel Gogel
Art direction: Joy Scull
Studio art direction: Michelle Anderson
Production graphic design: Sam Hayati