Michelle Anderson
Brand Design + Art Direction
Brand Design
Note: we are currently refreshing our brand identity, so this page below will be updated soon!
Gropyus, a Berlin-based smart home and construction technology company, is rapidly expanding across Europe. With multiple teams—ranging from marketing and architecture to sales and product—producing diverse materials, the company needed a cohesive brand identity and design system that could scale with its growth while remaining clear, consistent, and aspirational.
Approach:
As Senior Designer on the Brand team, I collaborated closely with stakeholders across departments to translate strategic goals into creative solutions. My work encompassed everything from brand campaigns and presentation decks to conceptual brand evolutions. I focused on aligning visual communication with company objectives, ensuring each asset reinforced Gropyus’s innovative and sustainable vision.
Solution & Outcome:
Through the creation of refined templates, identity guidelines, and unified visual frameworks, I helped establish a scalable design system that strengthened brand coherence and storytelling across all touchpoints. Whether leading a new creative direction or refining daily design assets, my work has supported Gropyus in building a recognizable, forward-looking brand presence across a dynamic organization.
Role: Senior Communication & Brand Designer