Michelle Anderson
Brand Design + Art Direction
Studio Art Direction
InterSystems, a global data technology company, needed a cohesive and efficient design system to support its growing range of campaigns and digital communications. With multiple teams producing assets simultaneously, maintaining visual consistency and clear messaging across touchpoints was a recurring challenge.
Approach:
As Studio Art Director at Godfrey Dadich Partners, I worked closely with the creative and strategy teams to establish a unified design framework. I developed comprehensive guidelines and templates to streamline production while ensuring that key messages were communicated effectively through concise text and conceptual visuals.
Additionally, I created detailed storyboards for motion designers, guiding the visual narrative for videos and banner animations, and oversaw quality control by reviewing and approving all digital and print materials prior to delivery.
Solution & Outcome:
The resulting design system provided a strong foundation for creative consistency and production efficiency across all InterSystems projects. These efforts not only improved brand cohesion but also enabled faster turnaround and higher visual quality across campaigns.
Agency: Godfrey Dadich Partners
Studio Art Direction: Michelle Anderson