MAD in New York City is a museum dedicated to craft, art, and design. Godfrey Dadich Partners was tasked with creating a striking brand awareness campaign spanning OOH placements, digital banners, print advertisements, and more. The concept highlights MAD’s eclectic collection and diverse mediums through bold macro shots of the artwork paired with clever copywriting.
Client: Museum of Arts and Design
Project: Campaign design
Role: Studio Art Director
Creative direction: Ragel Gogel
Art direction: Chase McBride
Studio art direction: Michelle Anderson
Production design: Sam Hayati