Museum of Arts and Design

MAD in New York City is a museum dedicated to craft, art, and design. Godfrey Dadich Partners was tasked with creating a striking brand awareness campaign spanning OOH placements, digital banners, print advertisements, and more. The concept highlights MAD’s eclectic collection and diverse mediums through bold macro shots of the artwork paired with clever copywriting.
Agency: Godfrey Dadich Partners
Client: Museum of Arts and Design

Project: Campaign design
Role: Studio Art Director

Creative direction: Ragel Gogel
Art direction: Chase McBride
Studio art direction: Michelle Anderson
Production design: Sam Hayati



© Michelle Anderson // 2025
miche.and.marie@gmail.com