Michelle Anderson
Brand Design + Art Direction
Brand Campaign
The Museum of Arts and Design (MAD) sought to increase visibility and attract a broader audience through a high-impact brand awareness campaign. The challenge was to capture the museum’s eclectic spirit and showcase the diversity of its collection in a way that would resonate across both traditional and digital channels.
Approach:
Partnering with the creative team at Godfrey Dadich Partners, we developed a campaign concept that celebrated the museum’s focus on craft, art, and design. The strategy centered on pairing bold macro imagery of featured artworks with witty, thought-provoking copy to create intrigue and visual impact across all touchpoints.
Solution & Outcome:
The final campaign spanned out-of-home placements, digital banners, and print advertisements—each designed to highlight the richness and variety of MAD’s collection. By emphasizing texture, material, and form, the campaign brought a tactile sensibility to digital and urban environments, successfully elevating public awareness of the museum and its mission.
Client: Museum of Arts and Design
Project: Campaign design
Role: Studio Art Director
Creative direction: Ragel Gogel
Art direction: Chase McBride
Studio art direction: Michelle Anderson
Production design: Sam Hayati