MAD in New York City is a museum dedicated to craft, art, and design. Godfrey Dadich Partners was asked to create a captivating brand awareness campaign—with OOH placements, digital banners, print advertisements, and more. The campaign concept showcases MAD’s eclectic collection and mediums, both with the macro shots of the artwork and clever copywriting.
Client: Museum of Arts and Design
Project: Campaign design
Role: Studio Art Director
Creative direction: Ragel Gogel
Art direction: Chase McBride
Studio art direction: Michelle Anderson
Production design: Sam Hayati