Michelle Anderson
Brand Design + Art Direction
Brand Design
I collaborated with the Uber Eats Brand & Creative team to support visual design initiatives during a period of global growth and rebranding. My work spanned digital and in-app brand assets, presentation design, and the evolution of visual guidelines for marketing and product touchpoints.
Outcome:
- Extended the Uber Eats visual identity across marketing and product surfaces
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Developed App Store imagery that communicated convenience, community, and discovery
- Ensured brand consistency across decks, internal presentations, and partner materials
Role: Freelance Senior Visual Designer, Brand & Creative Team
Location: Onsite at Uber Eats, San Francisco
Year: 2019
App Store Preview
I designed directions for Uber Eats’ App Store preview imagery. My approach explored a different tones—from lifestyle-driven photography to bold illustrative treatments—to highlight how the brand could flex across markets and audiences.
Brand Material
I designed presentations for internal and external use—including company events such as Rise, 10x10, and The Future of Food. These decks shared insights about the company, celebrations, and its direction, serving as key communication tools across teams and audiences. I
Working with the Creative Team at Uber Eats offered a unique opportunity to contribute to their evolving global brand system during a time of rapid growth and change. I helped shape visual storytelling across digital, in-app, and event environments, from App Store imagery to large-scale brand presentations. This experience strengthened my approach to designing within complex, scalable systems while maintaining clarity, energy, and consistency across every touchpoint.